Search Engine Optimization
Signature ITCS are well known within the industry for our technical capabilities due to our industry leading SEO Spider crawling software. We provide audits which analyses your website to ensure the search engines are able to effectively discover, crawl & index your web pages for maximum visibility. We analyses your website’s structure, internal architecture & other key elements that are weighted within the search engines algorithms to provide recommendations for improved relevancy & alignment in targeting your keywords. You may have in-house marketing teams who require support & guidance, or you may need us to be your full SEO team. Signature ITCS work in both ways & advise on the best approach. Solid keyword & market research help guide SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We don't make wild estimations or promises we can't keep. It’s often forgotten or not given the level of expertise & time it deserves, but links are still the fundamental signal used within scoring.
Today 'link building' encompasses content marketing, PR & outreach to get people talking about your brand. The backbone of any marketing campaign is compelling content and our team of creatives, including writers, designers & developers have helped many brands get talked about in mainstream media, to industry leading publications and blogs. We have developed close relationships & contacts with some of the most authoritative publishers, bloggers, journalists & influencers in various industries & sectors across the world. They rely on our brands for unique views, opinion & timely content. The most exceptional content can be lost on the web today. Our SEO outreach team connect your brand & curated content with key online influencers to get people talking about you & sharing your message. Signature ITCS advise on all aspects of SEO, from site migrations, to schema & more. Our team of SEO consultants have plenty of experience in link audits & reviewing backlink profiles. Signature ITCS have helped websites recover from Google algorithmic penalties such as Panda & Penguin, as well as manual actions from mistakes they or a third party have made in the past.
Signature ITCS love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the SEO investment & what matters to your company. Our success comes from our diversity: computer scientists, historians, developers, literature gurus, graphic designers, and even a neuroscientist provide our clients with a plethora of talents. Signature ITCS help you define your SEO objectives & develop a realistic strategy with you. Our team of creatives, designers & developers work alongside our SEO & content teams to ideate, research, design & create remarkable infographics & interactive content for brands that get shared across the web. While the search engines are still in their infancy in understanding & using social signals algorithmically in scoring, it's important to reach your audience across all channels & amplify your content & message. Link Building is outdated terminology for marketing online. The SEO team’s accomplishments are as remarkable as they are diverse: from taking small stores to local domination, to aiding global brands to fend off fierce competition.